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9. American Dream, 1999, Salla Tykkä

MT: Easy is boring! Sometimes, I would see a work and not like it. But then I’d ask myself why, and come back to it; why did I have this response? Then I’d look again and again, and it would change. Some of the works that I had problems with are now my favourites. I think that’s important. To challenge yourself and your eye. I do the same with my work. Easy things are forgettable. I want to create images that last and to do that, they can’t be easy.